Vector Subsidiary to Launch ZOOM E-Cig –

MIAMI — Vector Group Ltd. has announced that its indirect subsidiary, Zoom E-Cigs LLC, will launch its ZOOM electronic cigarette brand nationwide in Jan. 2014. Zoom’s first product, a disposable, nonrechargeable line, will be the company’s first e-cigarette, and Liggett Vector Brands LLC will manage sales and distribution of the brand.

ZOOM premium e-cigs will feature tobacco and menthol flavors, in Bold and Smooth styles. Products initially will be available nationwide in single and convenient three-pack formats and feature low-weight, 100mm products, a length that is familiar to smokers of conventional cigarettes.

Developed in combination with XEO Int. Ltd., a Hanover, Germany-based e-cigarette design and engineering company, ZOOM disposable e-cigs feature an exclusive, 130mAh battery that delivers at least 300 Tru-Puffs, the equivalent of approximately two packs of conventional cigarettes. ZOOM products use a proprietary U.S.-made e-liquid that produces a premium-quality vapor stream with the consistent delivery of traditional tobacco and menthol flavors preferred by smokers, the company said. ZOOM features a soft-tip filter and proprietary packaging to complete the e-cigarette experience.

“We have carefully developed our flavorful ZOOM e-cigarette

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