The global e-cigarette market is set to reach USD 44.55 billion by 2024 – Markets Insider

LONDON, Dec. 28, 2017 /PRNewswire/ — Download the full report: https://www.reportbuyer.com/product/5205082

The global e-cigarette market is set to reach USD 44.55 billion by 2024, driven by the rising consumer demand for resource competent vaping products. The growth for e-cigarette market is prominently being driven by growing health awareness and environment-friendly usage. Need for the alternative product as a result of rising taxes on traditional cigarettes (tobacco rolled) and its products has been one of the factors driving the growth of the electronic cigarette industry.

Emerging factors such as increasing awareness about harmful effects of traditional cigarettes, improving lifestyle, and growing e-commerce business are expected to upsurge the growth of the market for the forecast period. In addition, various mergers and acquisitions are also expected to fuel the market growth. For instance, in 2012, a merger took placed between tobacco giant Lorillard and U.S.-based e-cigarette company Blue Ecigs, which helped them to roll out their own brands by leveraging the technology possessed by Blu Ecigs.

The e-cigarette vendors are introducing a variety of flavors which differs from menthol to the fusion of fruits and flavoring

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