Teens Using Trendy JUUL May Be Vaping A Pack's Worth Of Nicotine A Day – TheFix.com

Easily concealable and highly potent, JUUL has become the go-to vape product for high schoolers and young adults in the U.S. It’s popular enough to have its own verb, “JUULing.” (According to the Truth Initiative, 25% of the 15-to-24-year-old users surveyed call their habit JUULing instead of vaping.)

Worryingly, it seems like many young users aren’t even sure what they’re breathing in—the Truth Initiative reveals that 37% of the same surveyed youths don’t know if they’re inhaling nicotine or not. They are indeed inhaling nicotine, with JUUL itself stating that a single “pod” contains the nicotine equivalent of 200 cigarette puffs, working out to roughly a pack a day.

“It is extremely worrisome that teens and young adults do not know that when they JUUL, they are inhaling an addictive substance,” said the CEO and President of the Truth Initiative, Robin Koval. “But it’s not surprising—many young people do not purchase their own vape products, and there will not be labeling requirements indicating that products contain nicotine until August 2018.” 

Teens are using them at a higher rate than many

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