No wonder the teens are vaping – The Outline

Facebook doesn’t allow paid tobacco advertisements, but the platform is chock full of brand-sponsored pages for nicotine products ranging from chewing and hookah tobacco to vapes, cigars, and e-cigarettes — and brands play fast and loose with rules about marketing them to young people, according to a new study.

Facebook’s lack of control over these ads is particularly relevant in light of how popular vaping has become with teens. “As the vast majority of smoking initiation occurs during teen years, the tobacco industry has a long history of targeting adolescents,” said Robert Jackler, a professor at Stanford and the author of a new paper about nicotine products on Facebook, published today in the journal Tobacco Control. “If you want to reach teens in 2018, the place to do it is via social media, especially Facebook because such a high fraction of youth use it on a daily basis.”

Jackler and a team of collaborators at the Stanford University School of Medicine looked at the Facebook presence of nearly 400 popular tobacco brands. They found more than half of leading hookah

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