Key Findings From a Women in Cannabis Study: It’s All About Helping, Community and Empowerment

In all, removing barriers, eliminating sexism, discrimination and biasfrom the cannabis industry not only gives women the mental space to thrive personally, but it could give the cannabis industry the opportunity to catch up to newly defined success – as defined by 86% of women who have taken the Women in Cannabis Study who consider themselves successful.

Not only is this unheard collective redefining leadership but pre-report data suggests their definitions of success often mention helping others, providing for family and community, personal growth, stability, and happiness—the very pillars of what many hope will become the new norm starting with post-COVID business practices.

Jennifer Whetzel, author of the Women in Cannabis Study (WICS), which endeavors to support the cultivation of an equitable cannabis industry for everyon, commented that the sentiment of respondents has been eye-opening. Her favorite definition of success: “Everyone around me eats too.”

– Read the entire article at Benzinga.

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