Juul Raising $1.2 Billion to Get More Teens Hooked on Vaping – Gizmodo

Photo: Juul

Juul Labs, the makers of the Juul e-cigarette that is popular among teens for its discreet design and addictive flavors of nicotine juice, is raising $1.2 billion to hopes of hooking a new generation to a maybe kinda slightly healthier version of smoking.

The fundraising effort, reported by Bloomberg, would value the company at $15 billion. Juul, which has already managed to capture a huge portion of the e-cigarette market in the United States despite launching just three years ago, would reportedly use the money to reach overseas markets in hopes of getting more people to suck down the nicotine-packed pods.

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Juul’s fortunes have been considerably better than the rest of the tobacco industry. Bloomberg pointed out many of the industry giants have been slumping: Philip Morris has seen share prices dip 23 percent, British American Tobacco is down 24 percent, and Japan Tobacco is down 15 percent.

That’s in large part because cigarettes—long the target of surprisingly

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