Is Vaping Reducing Smoking? It's Hazy. – Morning Consult

Of current or past cigarette smokers who have tried vaping tobacco, most (57 percent) said they still preferred traditional cigarettes.

But just over one-third said they either prefer vaping (22 percent) or like both habits equally (14 percent), an opportunity for the vaping industry. The June poll was conducted among 2,203 U.S. adults with a margin of error of 2 percentage points.

Gregory Conley, president of the American Vaping Association, a nonprofit advocacy group, said these numbers are a “plus” and something public health officials should be taking advantage of.

“We should be doing everything in our power to shift them to becoming full-time vapor from dual users,” he said of smokers, in an interview last month, referring to e-cigarettes’ less harmful health effects when compared to smoking conventional cigarettes, according to some studies.

Many people who vape are “dual users,” which has generally meant those who start with regular cigarettes and dabble in vaping.

The polling also suggests that once users become habitual vapers, a plurality prefer vaping tobacco products over smoking them.

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