Industry-Funded Study on Tasty Vape Flavors Shows Why They're a Problem – Inverse

The availability of fruit, candy, and dessert-flavored e-liquids has changed the face of vaping in the past 10 years, as the practice has morphed from a way to quit smoking into its own industry. Even though teens smoke less tobacco than they used to, public health advocates have expressed concern that the popularity of tasty vape flavors could contribute to more underaged smoking. But in a tobacco industry-funded paper published in the Harm Reduction Journal on Monday, researchers attempt to temper this concern, saying the flavors of these e-liquids may be key to helping people quit cigarettes.

In the study, researchers from the Centre for Substance Use Research (CSUR) in Glasgow, Scotland funded by the company that owns the e-cigarette brand blu show how vape users’ flavor preferences have changed over time. The results, they write, could indicate that flavored e-liquids may play a role in getting people to quit smoking.

The study was funded by the company that owns the e-cigarette company blu.

Analyzing the results of online surveys from 20,836 adults in the US who frequently use

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