Cancer Research-funded study suggests quit-smoking services should work with vape shops – The Pharmaceutical Journal


Research found that vape shop assistants tried to understand customers’ smoking preferences, directing them to appropriate products and providing ongoing support.

Stop-smoking services should consider working with reputable vape shops to ensure that people attempting to quit smoking using e-cigarettes receive the highest level of support, research funded by Cancer Research UK suggests.

To understand the potential role that vaping shops could play in quitting support, researchers at the University of East Anglia (UEA) interviewed 40 smokers who switched to e-cigarettes in an attempt to quit, and observed interactions between staff and customers in six vaping shops.

The findings, published in the International Journal of Environmental Research and Public Health (online, 9 February 2018), showed that shop assistants supported quit attempts through trying to understand customers’ smoking preferences, directing them to the most appropriate product and providing ongoing support.

Lead researcher Emma Ward, from UEA’s Medical School, said: “We found that vape shops provided effective behavioural support to help quitters stay smoke free. Shop assistants were really keen to understand customers’ smoking preferences and

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