Better Buy: Philip Morris International, Inc. vs. British American Tobacco – Motley Fool

When you look at the global tobacco industry, Philip Morris International (NYSE:PM) and British American Tobacco (NYSE:BTI) are among the most influential companies in the business. Philip Morris focuses exclusively on the international tobacco market, while British American Tobacco recently acquired U.S. tobacco giant Reynolds American to become a truly global player in tobacco.

The pace of change in the tobacco industry is faster than ever, and both Philip Morris and BAT have had to pivot in order to avoid the many potential pitfalls involved in this business. With both stocks having seen weakness lately, some value investors smell opportunity but want to make sure they make the smarter pick between these two companies. With that in mind, here’s a closer look at Philip Morris International and British American Tobacco that can shed some light on which one looks more promising.

Image source: Philip Morris.

Valuation and stock performance

Both Philip Morris and BAT have posted huge losses for shareholders lately. Since June 2017, Philip Morris stock is down 33%, and BAT’s 29% drop is only a little bit less

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