CBS Rejects Plans to Air Cannabis Commercial During Super Bowl 2019

CBS has turned down a cannabis company’s plans to air a medical marijuana advocacy commercial during the Super Bowl, according to media reports. Acreage Holdings, a firm with licensed cannabis cultivation, processing, and dispensary operations in 15 states, had hoped to run the television advertisement during coverage of the NFL championship game on Feb. 3. George Allen, the president of Acreage Holdings, told Bloomberg that the commercial is an attempt to “create an advocacy campaign for constituents who are being lost in the dialogue,” Allen said.

Allen said that airtime during the biggest television event of the year would have been a good way to accomplish that goal.

“It’s hard to compete with the amount of attention something gets when it airs during the Super Bowl,” he said.

Acreage had already produced the television spot and was prepared to spend more than $5 million to run the ad. Although controversial advertisements have been rejected for the Super Bowl by television networks in the past, Allen said his company believed its commercial might be accepted.

“We certainly thought there was a chance,” Allen said. “You strike when the chance of your strike has the probability of success — this isn’t a doomed

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Now That Hemp’s Legal, All Roads Are Leading to Mass-Market Retail

On December 20, President Trump signed the 2018 Farm Bill, making it a historic day for hemp in the United States. After more than 80 years of prohibition, U.S. farmers are finally allowed to grow hemp legally. Section 10113 of the bill removes hemp from the Controlled Substances Act, extracting it from Schedule I status alongside its intoxicating cousin marijuana.

In a victory for farmers, the bill removes banking, water and other regulatory roadblocks from hemp farming, plus authorizes crop insurance. It also allows hemp farming in communities left out of the 2014 Farm Bill, including U.S. territories, tribal lands and reservations. Now, hemp is clearly defined as “whole plant,” including extracts, and as cannabis containing less than 0.3 percent THC.

Despite hemp’s previous illegality, the U.S. industry is booming. The Hemp Business Journal estimates that in 2018, the total retail value of hemp food, supplements and body care products in the U.S. reached $553 million.

Eric Steenstra

Eric Steenstra, president of Vote Hemp, a national advocacy organization dedicated to a free market for industrial hemp, thinks hemp farming will be only one trending item in 2019. Even without the protections of the 2018 Farm Bill, the acreage of

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New Michigan Canna-Businesses Find Ways to House Cash in Banks

In the 2018 midterm elections last November, Michigan voters approved a measure to legalize a retail adult-use cannabis industry. As that industry begins to gain its footing, cannabis companies are looking ahead to the banking issues they’re soon to face. Fortunately for them, legal marijuana industries in other states have already shown that there are a number of ways around cannabis’ well-known cash crisis. And Michigan’s cannabis companies are availing themselves of many of those tricks. For now, however, the banks housing the industry’s cash are trying to be low key about it. But it looks like the secret is out.

Michigan’s New Legal Industry Faces the Old Cash Question

The perennial cash question that’s long plagued the legal cannabis industry is on the table again in Michigan. And companies know that it’s an urgent question, thanks to a few highly publicized provisioning center (read: dispensary) robberies. To put it simply, federal prohibition has made much of the U.S. industry “cash only.” Due to regulations against banking the proceeds of an illegal operation, major U.S. banks have refused to work with the cannabis industry. Without the financial services all other legal businesses can rely on, marijuana companies face some major challenges.

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New York City Cannabis Film Festival Spotlights the Hard Work Towards Legalization — And the Harder Work Still to Come

The New York Cannabis Film Festival returned to Brooklyn this past weekend for its fourth annual installment, this time at the venerable Bushwick arts venue House of Yes. Presented by cannabis community and events platform High NY, the film festival featured not only comedy and adventure on its programming, but also several documentary films tackling political and social issues around cannabis legalization — and reminding us how far the movement has come, and how much further it has yet to go.

“Our mission here is to use media to normalize cannabis,” said Michael Zaytsev (a.k.a. Mike Z), founder of High NY. “We have a wide range of films because we want people to see how intersectional the cannabis plant is and how it touches people’s lives in so many different ways. We want to show people that it’s super versatile and the culture is more than just Cheech and Chong.”

In The Secret Story: How Medical Cannabis Was Re-Legalized in the US, filmmaker Brian Applegarth examines California’s medical marijuana movement. In the late 1960s, a radical political organization called the Youth International Party (fondly known as the “Yippies”) formed out of the anti-war, psychedelic counterculture, and left-wing socialist movements. Among

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In 8-3 Vote, Councillors Opt In, Allowing Retail Cannabis Stores

In an 8-3 vote, city councillors opted in on Monday night, allowing a retail cannabis store despite a long lineup of residents expressing vehement opposition.

“Let’s accept some change here, let’s not be so fearful of change,” Ward 10 Coun. Jim Morrison said during a debate among councillors that capped off an evening that included 20 delegates, advice from the police chief and acting medical officer of health, 15 written submissions and an anti-cannabis 760-name petition.

In the end, a motion from Ward 4 Coun. Ed Sleiman to opt out was defeated by an 8-3 recorded vote, one day before the Jan. 22 deadline for municipalities to opt out.

– Read the entire article at Windsor Star.

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