Puff, Puff, recharge. E-cigarettes are booming, and China is ground zero – Digital Trends

I walk into the Shenzhen Convention and Exhibition Center and I’m blasted by wafts of vapor. So are 36,000 other people.

A woman waves emissions away from her face as one does secondhand smoke. Disc-jockeys play tunes. Models in jean shorts, cropped shirts, and heels push marketing materials. Tattoo companies offer temporary ink. Actors don Mickey Mouse and Minnie Mouse costumes. A clown makes animal balloons.

At this year’s three-day IECIE eCig Expo, 1,000 companies from China, Germany, Japan, Malaysia, Russia, U.K., and the U.S. exhibit e-cigarettes and paraphernalia, and the biggest takeaway is the astonishing versatility on display: heating coils, microprocessors, power inductors, tube casings, rechargeable batteries, and storage boxes. Attendees puff away on samples, billowing 10-foot-long clouds.

Battery-powered e-cigarettes take various forms: standard rectangle, e-pens, e-lipstick, e-pipes, e-cigars, e-hookahs. They vaporize inhalable nicotine solutions known as e-liquids, e-juices, or oils, which are heated sans combustion, rendering them smokeless. Vaporizer cartridges accommodate dry herbs, tobacco leaves, and marijuana.

Joshua Bateman/Digital Trends Joshua Bateman/Digital Trends

Some e-cigarettes are simple and affordable.

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