Big Tobacco looks for its fix with new technology shift – The Globe and Mail

Andre Calantzopoulos is out to convince you he hates smoking. A former pack-a-day smoker for years, he preaches a harm-reduction approach to ridding the world of cigarettes. And he believes that new electronic alternatives can play a big role in getting Canada’s four million remaining daily smokers to quit.

None of which would be terribly significant had Mr. Calantzopoulos not also sold 813 billion cigarettes last year alone. That’s 1.5-million a minute.

As the chief executive of Philip Morris International Inc. – the world’s largest listed tobacco company – he is an odd champion for the anti-smoking movement. It is an advocacy born of necessity.

Story continues below advertisement

Big Tobacco is at a crossroads. Around the world, the incidence of smoking is on the decline, while the market for vaporizers and e-cigarettes is growing at a frenzied pace. To try to capture some of that growth, Mr. Calantzopoulos has reoriented Philip Morris by sinking billions of dollars into developing a smokeless tobacco device the company says has the potential to convert smokers by

Read More Here...

This entry was posted in Vaporizer E-Cigarette Stocks News. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Trackbacks are closed, but you can post a comment.