Bargain Booze Macclesfield – 'We're making more than £500 per week on vaping' – betterRetailing

Location: Macclesfield

Hours: 10am-10pm Sun-Thu, 10am-10.30pm Fri-Sat

Staff: 6

Size: 750sq ft

Trading since: May 2017

Fifteen years ago, Lia Rutter was a shop assistant in her local Bargain Booze store. Today, she owns three successful yet different stores under the same group and aspires to expand further.

Describing her development, Lia says: “I’d previously worked at my first store; the second was a failing store; and this one was a hairdressers – it all had to be done from scratch, even the internal walls. Despite the extra work it’s been my favourite launch.”

Backlighting behind the counter and underfloor lighting turn the spirits section into an attention-grabbing central feature of the store and reflects the store’s large focus on gin.

Lia says: “Gin sales have come out of nowhere. We now stock as much gin as we do vodka – it’s through the roof!”

Unlike her other stores that have large store rooms designed for large volumes, the high disposable income of this store’s demographic allows her to really hone in on the trend.

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