5 ISA stocks for the long term? BP plc, GlaxoSmithKline plc, SSE PLC, Imperial Brands PLC and Aviva plc – Investomania (blog)

BP plc

I’m always on the lookout for shares to add to my ISA, which is why I’m taking a closer look at BP plc (LON:BP) (BP.L), GlaxoSmithKline plc (LON:GSK) (GSK.L), SSE PLC (LON:SSE) (SSE.L), Imperial Brands PLC (LON:IMB) (IMB.L) and Aviva plc (LON:AV) (AV.L).

The prospects for the oil price appear to be uncertain, but relatively positive. Supply cuts and reduced exploration spend combined with demand growth could boost the financial performance of companies such as BP. With the company having a 6%+ dividend yield and an asset base which may offer diversity and growth potential, BP could be a sound long term ISA holding in my view.

Imperial Brands may also offer strong EPS growth. The company has exposure to the next generation product segment through its blu e-cigarette brand. This could provide the company with EPS growth at a time when regulatory action against tobacco products is on the up. Imperial Brands also has dividend growth potential from its pricing potential within tobacco products. Therefore, with a 5% dividend yield, it could boost my ISA

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